Benefits of Incorporating Branding Into Your Office Design07-10-2015
Branding can be incorporated into your offices in a number of ways, and using the company logo and other parts of your brand is a great way to convey the identity of the business throughout your office and inspire your staff.
One of the most effective ways to include your brand in your office design is to use glass manifestations on partitions and doors. This not only provides privacy for people in meetings and conferences, but it also represents the brand and instills in staff the message that the company is trying to get across to the outside world. The manifestation doesn’t have to be your company logo or name if you want something more quirky, so you can use motivational quotes or images that you feel represent the company. In the Office Profile workplace, we have manifestation on our glass partitions comprising words that we felt described the core values of the company and employees. In the office at Blue Horizons they had a large manifestation of the London skyline with all its iconic buildings. This added interest to the office and was a stylish alternative way to use manifestation.
One advantage of brand murals or manifestation is that when clients visit, they are reassured as soon as they walk in the front door that they have reached the right place, and this gives a good impression of the business if it is clearly signposted. Office Profile carried out work for Holiday Taxis and we fitted large photo murals on the walls. These stunning designs made all the difference to the work space by communicating the whole vibe of the company to employees and visitors alike.
Another way that you can integrate your company brand into the design of your offices is to use the colours from your logo and company name. To use bright colours all over your office may not be the best idea as it may become overwhelming, but you can easily merge your corporate colours by including a feature wall or coloured break out chairs; even a bright splash-back at your tea point. Success Appointments asked us to redecorate and refurbish their offices in a fun and individual design, incorporating the company colours. This made the offices bright and vibrant and constantly reminds both visitors and employees of the atmosphere and character of the business. Including your corporate colours will give your offices more personality and this will really stick out in clients’ minds if they come to visit your business.
Using branding in the form of murals, manifestation or just using the company colours in the design of your offices can make a major difference to all aspects of your business. Using brand imagery around your offices builds loyalty from both your employees and your customers, and definitely creates more of an impression on clients because using your own brand makes your office unique and this can easily be remembered by people who visit. Redecorating your workplace using branding will not only improve the appearance of your business, it will also bring benefits to your employees and your customers that you never expected.